Florist Barbi Fessenden said preparing for the Valentine’s Day rush is all about anticipating that year’s demand, and keeping the cooler filled with prepared bouquets.
“It’s pretty hectic,” she said. Fessenden is the owner of Sticks and Stems Floral Design in downtown Mora.
She said Valentine’s Day is typically the busiest for her business when it takes place on a Friday or Saturday. This year, Feb. 14 is on Sunday. Most buyers come in on foot to choose a pre-made bouquet, but because of the COVID-19 pandemic, Fessenden anticipates more of her customers will choose delivery.
Fessenden advised buyers with requests for a special variety or color of flower to order early so she can have the right items in stock.
However, Fessenden noted that the coronavirus pandemic has disrupted staff at warehouses and on delivery routes, meaning even with enough planning, some items might not be available.
“We can’t make promises,” she said.
Flower trends have shifted away from bouquets of a dozen roses. Today, Fessenden said most prefer roses in bouquets combined with other flowers. Personally, she prefers tulips.